American Storylines

American Storylines

Why Nobody Likes Dating Now

The promise of dating apps never materialized

Daniel Cox's avatar
Daniel Cox
May 16, 2024
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At last week’s Bloomberg Tech Summit in San Francisco, Bumble founder Whitney Wolfe Herd explained how AI would become more integrated into the date search process. “There is a world where your dating concierge could go and date for you with other dating concierge[s] . . . and then you don’t have to talk to 600 people,” she said. It sounds utterly dystopian. AI chatbots chatting up other bots to forge connections for their human counterparts.  

Social media is awash in stories of awful dating experiences. I cannot think of any of them that would be solved by artificial intelligence doing more of the actual dating. Singles are largely pessimistic about the way things are going in dating life. Dating apps are increasingly accused of being part of the problem. Yet, despite the steady stream of negative feedback, most dating app companies have been slow to recognize how much their users hate using them. It’s not entirely their fault. Dating has become more difficult for a host of different…

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